The initiative aims to economically and socially empower women, enhancing their ability to launch projects and pursue entrepreneurship, according to a statement issued by MSMEDA.

Basel Rahmy, CEO of MSMEDA, affirmed the agency’s commitment to expanding financial and technical services for women, especially in underserved rural areas, Upper Egypt, and border governorates. He noted that the initiative aligns with Prime Minister Mostafa Madbouly’s directives to advance digital transformation and women’s empowerment.

According to MSMEDA, Maaki will enhance women’s access to education and technology training, enabling them to benefit from the agency’s services and start small enterprises, thereby contributing to economic development and community participation.

Since July 2014, MSMEDA has invested EGP 17.9 billion in women-led projects, financing more than 918,000 small and micro-enterprises and creating over 1.2 million jobs nationwide, Rahmy added.

Mohamed Abdallah, CEO of Vodafone Egypt and Regional CEO at Vodacom Group, described Maaki as a public-private partnership aimed at bridging the digital divide and empowering rural women—an essential step toward modernizing Egypt’s countryside and integrating women into the digital economy.

CARE Egypt, a key partner in the initiative, is part of a global movement to end poverty. Known for its focus on placing women and girls at the centre of its development work, the organization promotes equality, economic opportunity, and social justice.

The launch of Maaki forms part of Egypt’s broader national strategy to expand digital inclusion, foster innovation, and build a tech-skilled society.

According to the Central Agency for Public Mobilization and Statistics (CAPMAS), women account for 52.2 million of Egypt’s 107.3 million citizens, representing 48.6 percent of the total population.