Led by CEBC Chairman Moataz Raslan, the delegation brings together 22 senior Canadian business leaders representing healthcare, real estate, financial services, education, manufacturing, circular economy and immigration services.
The visit comes amid Egypt’s ongoing development drive and efforts to attract higher-quality foreign direct investment, with CEBC targeting an increase in Canadian investments in Egypt to $2.2 billion by 2026.
According to the council, the mission focuses on facilitating direct business-to-business partnerships, localising advanced technologies, and supporting Egypt’s Vision 2030 agenda through sustainable and innovation-driven projects.
Healthcare, real estate and finance in focus
Healthcare and pharmaceuticals will be a central pillar of the mission, with Canadian leaders representing more than 99 percent of Canada’s private pharmacy sector, including executives from Shoppers Drug Mart and OnPharm. Discussions will centre on turnkey preventive healthcare solutions, early screening for diabetes and heart disease, and digital follow-up systems.
In real estate, the delegation will explore transferring Canadian expertise in brokerage systems, Multiple Listing Services (MLS), and customer relationship management platforms, supporting Egypt’s digital transformation in property markets.
Financial services discussions will include Islamic mortgage models and Sharia-compliant financing products, with a focus on regulatory feasibility and financial inclusion.
Sustainability, education and industry
The mission also highlights cooperation in circular economy projects, particularly plastic recycling technologies aimed at converting waste into economic value.
In education, Canadian universities, including the University of Toronto, will seek partnerships with Egyptian institutions to launch simulation-based “University Life Plan” programmes preparing students for international study.
Meanwhile, the furniture and leather industries will explore blending Canadian design with Egyptian craftsmanship, promoting Egyptian wood quality and luxury leather exports to North American fashion markets.
High-level meetings
The delegation is scheduled to meet Foreign Minister Badr Abdelatty to discuss renewable energy, green hydrogen and sustainable agriculture, with a target of boosting Canadian investment by 10 percent.
Meetings are also planned with the General Authority for Investment and Free Zones (GAFI) to review Golden License incentives and electronic incorporation systems, as well as a field visit to the Suez Canal Economic Zone to assess logistics and tax advantages.
An official reception at the Canadian ambassador’s residence in Cairo will mark the formal launch of the mission.
Business matchmaking
B2B meetings will take place on 20 January at the Hilton Grand Nile Towers, covering real estate, healthcare, education, furniture, pharmaceuticals, Islamic banking and brokerage services.
CEBC officials said the mission reflects a strategic shift toward long-term institutional partnerships rather than short-term trade deals, positioning Egypt as a regional hub for Canadian investment in Africa and the Middle East.
The council added that the visit is expected to lay the groundwork for multiple cooperation agreements, joint ventures and technology transfer projects in the coming months.
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