INTERVIEW: Egypt is one of ManageEngine’s 3rd largest, most strategic markets in MEA - VP Manoharan

Doaa A.Moneim from Chennai, India, Thursday 22 Jan 2026

Egypt is ManageEngine’s third-largest market in the Middle East and North Africa, after Saudi Arabia and the UAE, and the fourth largest across the Middle East and Africa due to the presence of South Africa, Nirmal Kumar Manoharan, Vice-President (VP) of Revenue Operations at ManageEngine, told Ahram Online.

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Manoharan made his remarks in an interview with Ahram Online during the ManageEngine Day Event 2026, which concluded in Chennai, India, on Thursday.

“The Egyptian market is the third biggest for us in the Middle East and North Africa,” Manoharan said. “If you include the Middle East and Africa as a whole, it becomes the fourth biggest, because we also have South Africa.”

He described Egypt as a very significant market for the company, citing both the quality and scale of its talent pool.

“Egypt has the best talent in terms of quality as well as size,” he said, noting that while other countries also have talent, Egypt stands out because of the combination of talent and volume. He explained that this makes Egypt particularly important for activities such as implementation, product selling, and customer support.

Manoharan said these activities are largely carried out through ManageEngine’s partner ecosystem rather than directly by the company’s own teams. He added that partners across the Arabic-speaking world maintain large teams in Egypt alongside their local operations.

“For example, the Saudi Arabian partner has a large team in Saudi Arabia, and on top of that, they also have teams in Egypt,” he said, adding that this model applies across the region.

He said ManageEngine aims to support Egypt’s economic narrative and Vision 2030 through its solutions, noting that the company serves a wide range of industries, with the banking, financial services, and insurance (BFSI) sector being the top revenue contributor.

Looking ahead to 2026, Manoharan said ManageEngine expects annual revenue growth of around 30–35 percent, consistent with its global growth trajectory. He stressed that Egypt represents a market with significant growth potential and a strong pipeline of new customers.

“Our solutions are standard globally, so there is no difference from that perspective,” he said. “Every year, we look at around 30–35 percent growth in total revenue. Egypt is one market where we have a lot of new opportunities and new logos coming on board.”

He explained that markets are at different stages of IT maturity, and said Egypt is currently experiencing rapid adoption across industries. He pointed to increased investment activity across multiple sectors as a key driver.

“In today’s Egypt, if any industry is setting up operations, the first thing they think about is IT infrastructure,” he said, contrasting this with past practices where IT investments typically followed physical infrastructure development.

He cited the Etihad Rail project in the UAE as an example of advanced IT maturity, where IT infrastructure and management tools were procured at the very beginning of the project. He said a similar mindset is increasingly evident in Egypt, driven by the transfer of global knowledge into the local market.

“This ensures that we get many new opportunities and new logos,” he said, adding that a 35 percent revenue growth rate and a strong inflow of new customers are expectations the company views as achievable.

On the business environment, Manoharan said Zoho Corporation already has a legal entity in Egypt, allowing it to hire employees locally. He stressed that the company is not seeking additional incentives to enter or expand in the market.

“We already have an entity in Egypt,” he said. “Zoho Corporation is the parent company, Zoho is one division, and ManageEngine is another division. We already have people and a legal entity, which means we can hire people under the company.”

He said Egypt already has the essential components needed to attract and support investment.

“You have the right ecosystem, a big market, a highly educated population, a lot of talent and a lot of potential,” he said. “All the right ingredients are already there.”

Addressing small and medium-sized enterprises (SMEs), Manoharan said ManageEngine supports small and medium businesses but noted that the SME category covers a very wide range of entities.

“When we talk about 98 percent of businesses, that includes even the smallest shops—companies with one or two people,” he said, explaining that such micro-businesses face very different challenges from medium-sized and large corporates.

He said ManageEngine’s products are typically adopted by small and medium enterprises rather than the very smallest businesses, noting that pricing, automation needs, and adoption levels vary significantly across company sizes.

“Our products are usually bought by companies that are not the smallest businesses,” he said, adding that while ManageEngine supports SMBs, the needs of micro-enterprises differ substantially from those of larger organizations.

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