The initiative highlights the sense of safety, security, and stability enjoyed by visitors, as well as the positive tourism atmosphere across Egyptian destinations despite the ongoing regional developments.
The campaign is being implemented by the Egyptian Tourism Authority (ETA), in cooperation with the Egyptian Tourism Federation (ETF) and the five tourism chambers.
It features short video clips filmed daily with tourists at several destinations across the country.
These videos, which capture visitors’ real impressions and experiences during their trips in Egypt, are published through the digital platforms and social media channels of the Ministry, the ETA, the ETF, and the tourism chambers.
Capturing these experiences also contributes to monitoring tourism indicators in light of the current regional developments, while supporting ongoing efforts to enhance the quality of services provided to visitors and further improve the overall tourism experience in Egypt.
Ahmed Youssef, CEO of the ETA, noted that these videos strongly reaffirm the perception worldwide of Egypt as a safe and reassuring tourist destination.
He added that the authority aims to showcase the experiences of as many tourists as possible across various Egyptian destinations.
For her part, Susan Mostafa, Head of the Central Administration for Tourism Marketing at the ETA, explained that these videos offer a vivid and direct snapshot of tourism activity in Egypt by presenting authentic accounts and impressions from tourists during their visits.
She also highlighted that the campaign showcases the diverse tourism assets of Egyptian destinations and the safe, stable environment they offer visitors.
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