The partnership will introduce restaurants from Americana’s portfolio of 12 global brands across ADNOC Distribution’s roadside retail network, aiming to expand dining and convenience offerings at high-traffic mobility hubs in the three markets.
Under the agreement, Americana Restaurants will leverage ADNOC Distribution’s network of premium roadside locations to expand customer reach and strengthen brand visibility. The company currently operates 2,749 restaurants across the Middle East, North Africa, and Kazakhstan.
Americana Restaurants reported revenues of $2.5 billion in 2025, marking a 14.2 percent year-on-year increase, while EBITDA rose to $595.6 million, reflecting what the company described as strong operational performance and market expansion.
The collaboration also aligns with ADNOC Distribution’s strategy to accelerate growth in non-fuel retail services, including food and beverage, electric vehicle charging, car care, and lifestyle offerings.
Mohamed Alabbar, chairman of Americana Restaurants, said the partnership would help transform fuel stations and mobility hubs into integrated retail and dining destinations.
Bader Saeed Al Lamki, CEO of ADNOC Distribution, said the agreement supports the company’s efforts to diversify revenue streams and enhance customer convenience across its regional network.
The partnership will further support the expansion of “The Hub by ADNOC,” ADNOC Distribution’s integrated roadside retail concept, which is expected to grow to 30 locations across the UAE by 2030. The concept combines fuel services, EV charging, dining, car care, and retail offerings within a single destination.
Americana Restaurants’ brands will feature across multiple “The Hub by ADNOC” locations, targeting travelers and motorists during refueling and EV charging stops.
ADNOC Distribution said the agreement supports its target of doubling non-fuel retail transactions by 2030. The company added that non-fuel retail gross profit rose by more than 14 percent year-on-year in 2025, while transactions increased by over 9 percent.
“At ADNOC Distribution, we remain strongly committed to the Egyptian market,” the company said.
ADNOC has a robust presence in the Egyptian energy sector. In 2023, the oil producer acquired a 50 percent stake in TotalEnergies Marketing Egypt, reflecting both firms’ confidence in the strength and long-term potential of the Egyptian economy.
Following the acquisition, ADNOC Distribution now operates more than 240 fuel stations across Egypt, alongside an expanding wholesale and aviation fuel business.
In 2025, ADNOC launched its ADNOC Voyager lubricants as a major recent milestone.
In March, ADNOC announced the allocation of $55 billion for new projects over the next two years, a few days after the United Arab Emirates officially left the OPEC oil cartel.
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