The award was presented during the 75th ACI Africa Conference and Exhibition held in Luanda, with participation from aviation leaders and experts from across the continent.
Launched in October 2025 at Cairo International Airport, “Ask Mariam” provides real-time information on flights, services, and airport facilities for both domestic and international passengers.
The system operates through interactive smart information devices distributed across the airport, enabling travellers and visitors to receive instant responses to inquiries related to flights, departure and arrival procedures, and the locations of facilities and services.
It also provides information on transportation options, including taxis and limousine services, directions, nearby tourist attractions, and flight schedules, helping to make travel smoother.
The assistant supports both Arabic and English and is designed to simplify passenger journeys. The service is part of a broader digital system developed by the holding company to introduce smart solutions in line with Egypt’s civil aviation digital transformation strategy.
Egyptian Holding Company for Airports and Air Navigation Chairman Ayman Fawzy Arab said the award reflects confidence in the company’s digital transformation approach, noting progress in adopting paperless systems and introducing digital services across Egyptian airports.
He added that these efforts align with Egypt’s national digital agenda, contribute to reducing energy consumption, and support sustainable development goals.
He described “Ask Mariam” as a successful model with a clear impact at Cairo International Airport and expressed pride in the recognition at the continental level.
The ACI Africa Digital Innovation and Community Engagement Award is among the leading recognitions for airports that use digital platforms in innovative ways.
“Ask Mariam” was selected following evaluation by an international panel based on digital innovation, passenger service, community engagement, and effectiveness.
The platform relies on artificial intelligence to deliver accurate, up-to-date information around the clock.
Within its first four months, more than 33,700 passengers used the service, with monthly users rising from 2,900 in November 2025 to 15,800 in February 2026, reflecting an average monthly growth rate of 67 percent.
Data showed that 94.2 percent of users were international passengers who do not speak Arabic, highlighting the platform’s ability to serve a diverse global audience through a multilingual interface.
Beyond on-site usage, the service generated engagement online, with passengers sharing their experiences on social media. The company’s promotional campaign recorded 460,307 views and 38,694 direct interactions, reflecting growing public interest and strengthening the airport’s digital presence.