Egypt enlists international experts to devise tourism strategy amid global disruptions

Ahram Online , MENA , Tuesday 7 Jun 2022

Prime Minister Mostafa Madbouly met with international consultants Monday to review a revised draft of the Egyptian tourism promotion strategy that comes amid global disruptions to the crucial economic sector.

Tourism and Antiquities Minister Khaled El Anani
Tourism and Antiquities Minister Khaled El-Enani reviews draft of Egyptian tourism promotion strategy on Monday (Photo courtesy of Egyptian Cabinet)

 

The meeting was also attended by Tourism and Antiquities Minister Khaled El-Enani, who described the government’s collaboration with the team of multinational consultants to draw up a strategy to promote the tourism sector

The consultancy office started updating the strategy 18 months ago through a direct partnership between the Egyptian Tourism Federation (ETF) and the Tourism and Antiquities Ministry, he said.

For their part, the consultants hailed the infrastructure work carried out in Egypt over the past few years, as well as legislation contributing to a qualitative leap in the tourism sector.

The proposed strategy was prepared with the participation of the private sector, they added.

The draft strategy comes as Egypt’s tourism sector has been struggling recently to absorb the impact of the Russian-Ukrainian war, as the country heavily relies on visitors from both countries.

This comes as the tourism sector had only just begun to pick up momentum in 2021 thanks to the return of Russian tourists in Sinai, and the holding of high-profile events such as the Golden Parade in April and the opening of the Avenue of the Sphinxes in Luxor in late November.

Following the setback caused by the coronavirus pandemic, Egypt received 3.5 million tourists in the first 6 months of 2021, garnering revenues of $3.5 to $4 billion, according to the Ministry of Tourism and Antiquities.

Egypt ranked first in Africa, fifth in the Middle East and North Africa, and 51st globally in the World Economic Forum’s recently released 2021 (TTDI) released in late May 2022, and in April the UK’s Daily Mail news website selected Egypt as one of the best tourist destinations for the spring summer of 2022, coming in second place on the list of top holiday destinations.

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