VIDEO: Ministry launches new campaign 'Egypt Never Sleeps' to promote tourism in summer

Nevine El-Aref , Friday 1 Jul 2022

The Ministry of Tourism and Antiquities launched a new promotional campaign under the title “Egypt Never Sleeps" to revive domestic and inbound tourism from the Arab market during summer.

 tourism in summer


The campaign includes of a number of short promotional films featuring the diversity of Egypt’s tourist destinations.

Well-known Egyptian actress and singer Donia Samir Ghanem and a group of renowned bloggers and influencers featured in the films.

Amr El-Kady, CEO of the Egyptian Tourism Authority, said the promotional videos that target audiences of all age groups will be broadcast on TV channels in the Arab world and marketed on different social media platforms.

It highlights the new branding of Egypt as a youthful and vibrant destination that offers different activities that enhance the touristic experience.

This new branding strategy for Egypt was launched in 2021 by the tourism ministry and was executed by a specialised international consortium.

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