Sustainable Design Festival: Egypt’s green awareness exhibition launches in Granada City, Heliopolis

Ahram Online , Wednesday 26 Oct 2022

Under the auspices of the Ministry of Culture and the Ministry of Environment in conjunction with the COP27 Climate Summit in Egypt, the ‘What on Earth’ awareness program will hold its first edition of the Sustainable Design Festival in December for five days at Granada City in Cairo’s Heliopolis.



The programme will continue to organise various artistic events throughout the year that aim to promote climate change awareness through artistic practices. It is organised by El-Biet Magazine, SixYards and official partner Heliopolis Company for Housing and Development.

El-Biet Magazine, which is known as a strong platform that empowers creatives, in partnership with SixYards agency, launched the ‘What on Earth’ awareness program with the promise to organize a series of exhibitions and talks throughout the year, starting in December with the first edition of the Sustainable Design Festival.

A group of Egypt’s top creative of designers and artists will be participating in various activities.

This is the first-ever artistic exhibition promoting Egypt’s green industries, with the participation of more than 100 exhibitors. The exhibition is displaying 12 interactive installations created by top Egyptian designers that address the three dimensions of sustainability: economic, social, and environmental.

“It’s time to take action, for each one of us to be part of the solution, not the pollution. Egypt hosting COP27 is an opportunity to be positive and art is the best language to spread the awareness message about the climate change challenges facing the world,” says Sawsan Mourad, El-Beit Magazine’s editor-in-chief.

The location at the historic city of Granada is both special and nostalgic. It was a royal platform, opened in 1910 and then altered to its current form in 1929, where it was used to watch the horse race on El-Sabq Street during three seasons per year, more frequently in the winter, attended by kings and princes.

The design of the Egyptian city of Granada is in the Andalusian style, specifically the Spanish city of Granada, and it comprises a group of stands overlooking a large square dedicated to horse races. The city was decorated with a tower with a spiral staircase and a dome.

Many movies were filmed in this unique building, including Leabat El-Set, Maleesh Gherik, and Ward El Gharam.

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