Egypt launches 'Ready For Tomorrow' to support innovative business ideas, start ups by Egyptian youth

Amira Noshokaty , Tuesday 14 Feb 2023

Egypt launched its latest youth inclusion and employment project titled “Ready For Tomorrow" on Monday with the aim of supporting innovative business ideas and start-ups by Egyptian youth in the fields of renewable energy, IT, tourism and entertainment.

Photo by Amira noshokaty


The five-year-long project is the result of cooperation between Plan International, Danish-Arab Partnership Programme, the Ministry of Planning and Economic Development, Ministry of Manpower and Rowad 2030.

The project aims to directly reach 6,600 young Egyptians of both sexes and provide 4,260 jobs in Cairo, Alexandria and Assuit governorates.

"Working in Egypt for over 40 years now, we renew our vows to support the economic and social empowerment of youth because they are the priority, for they not only represent the present of the country, they also represent its future," stated Plan International Egypt Country Director, Rozan Khalifeh.

The project also targets high school graduates and will be implemented by: Giving Without Limits Association in Assuit, Family Planning Association in Alexandria and Life Makers Association in Cairo.

"We aim to transform the youths’ ideas into job opportunities that our country needs in order to surpass all the global crises," explained Ghada Khalil, head of Rowad2030, which is under the Ministry of Planning and Economic Development.

Rowad 2030 provides legal and marketing consulting for start-ups and has developed an integrated system of innovation in accordance with Egypt’s 2030 vision for sustainable development.

Kurt Marck Jensen, chief adviser at the Danish Ministry of Foreign Affairs, which is funding the Ready For Tomorrow Project, stated that their fruitful international collaboration with Egypt dates back to the 1990s.

He expressed how happy he was to be part of this project and to enhance "Young Egyptians’ work for and with youth."

Amal Abdel-Mawgoud spoke on behalf of the Egyptian Ministry of Manpower and emphasised the fact that the world is being transformed in a way that creates new opportunities and challenges to be addressed.

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