Cairo University's 'Sharwa Dayma' campaign to promote eco-friendly products

Ahram Online , Sunday 24 Mar 2024

Students from Cairo University's Faculty of Mass Communication have recently launched the "Sharwa Dayma" campaign to promote environmentally friendly products and advocate for green marketing practices.

Sharwa Dayma
Sharwa Dayma Logo. Photo: official account on Facebook


This social initiative further aspires to influence Egyptian citizens to reduce their consumption of environmentally harmful products, aligning with Egypt's Vision 2030 and its sustainable development strategy's objectives.

"Sharwa Dayma" campaign focuses on educating various segments of society about adopting eco-friendly products, reducing pollution, and avoiding non-biodegradable items that harm the environment and living organisms.

The campaign has been actively participating in various events to educate citizens about the importance of green marketing, shifting consumer behaviour, and using durable green products with minimal environmental impact.

Furthermore, "Sharwa Dayma" organised "Green Carnival" activities under the "Sustainable Universities" initiative, which was launched by the Ministry of Planning and Economic Development in collaboration with Cairo University's Faculty of Science.

The campaign is sponsored by the Ministries of Environment, Social Solidarity, Youth and Sports, and other related companies.

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