The event will be delivered through We R Creators, a company specializing in developing and empowering the region’s creative content ecosystem, and will be chaired by media professional and content creator Reham Ayad.
We R Creators will oversee the preparation and execution of the summit, which will focus on the future of creativity on social media platforms.
The company is cooperating with Ingredients, a UMS subsidiary, to provide comprehensive support for advertising sponsorships, organizational arrangements, and the summit’s media campaign.
Dubbed Creator Universe, the summit will bring together leading Arab content creators and influencers alongside representatives of major social media platforms, technology firms, and production companies.
A UMS statement said the event aims to develop a forward-looking roadmap for purposeful digital content creation while reinforcing Egypt’s position as a regional hub for the rapidly expanding creative economy.
It added that the summit seeks to establish a modern Arab framework for content creation by creating mechanisms to connect creators with regional and international institutions, as well as by enhancing cooperation with social media platforms to support responsible, socially impactful content.
The event will also focus on fostering innovation and improving the professional environment for content creators through networking and collaboration tools, while encouraging content that raises public awareness and promotes constructive online dialogue.
Discussions will address professional standards and ethical codes governing the production and dissemination of digital content.
The programme will feature specialized sessions and workshops on digital media, artificial intelligence, and marketing, alongside presentations on the latest technological tools and innovations shaping the content creation industry.
The statement noted that the summit will also launch a series of initiatives and training programmes aimed at discovering and developing new generations of Arab content creators, in line with international best practices and the values of Arab societies.
Participants are expected from across the Arab world, alongside major global companies and leading international platforms, positioning the summit as both a regional and international forum for partnerships and new economic opportunities.
UMS said the summit represents a qualitative step in advancing Arab digital media as part of a broader vision to support the creative economy and provide a professional environment enabling Arab creators to expand their reach and influence.
Ayad said the summit is intended to become “a permanent mechanism for dialogue between Arab content creators, social media platforms, technology and production companies, and governments,” adding that Egypt aims to maintain a leading position on the regional content creation map.
“Egypt has long been a pioneer in art and media, and this leadership extends to digital content,” she said, noting that many of the most prominent Arab content creators are Egyptian, even when based abroad.
Meanwhile, Zaki Abdel Hamid, chairman of Ingredients, said Arab content creators need a major platform that brings them together with social media companies and integrated media and advertising solution providers.
He added that the summit will create broad opportunities for cooperation among creators and institutions, supporting the future of Arab digital media and strengthening the region’s presence in the global content creation industry.
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