Amr Khaled, the influential Egyptian Muslim televangelist, called for an internet campaign against sectarian incitement after attacks targeting an Alexandria church in Egypt killed 23 and injured dozens on New Year's Eve.
His website asked young Muslim and Christian youth to use social media venues such as Facebook and Twitter to mobilise against sectarian strife. He says although the church bombing killed tens, sectarian strife could cause the death of hundreds or thousands for years to come.
Khaled, who said that sectarian tensions were a cause of the violence witnessed on New Year's eve, believes that actions taken online can be effective; that a mouse click could make a difference and that sectarian speech online may have contributed to the violence witnessed.
Khaled's campaign urges people to "share fy el Khier" or share "in doing good", which is the slogan of his campaign. He is asking users to change their Facebook profile pictures to the campaign's logo and to spread the campaign's video.