Egypt’s National Council for Women (NCW) will sign a cooperation protocol with the Savola Foods Company, a member of Saudi’s Savola Group that aims to launch an awareness campaign titled ‘Al-Moaadla Al-Sah’ (The Right Equation) in various governorates to educate women about proper nutrition, a press release said on Sunday.

The door-to-door campaign will focus on raising awareness among women about proper nutrition and how to choose products that are better for their health and the health of their families. It, according to the statement, will target Cairo, Giza, Alexandria, Qalioubiya, Beheira, Gharbiya, Ismailiya, Dakahliya, Minya, Assiut, and Sohag.

Head of the NCW Maya Morsy expressed her deep pride to cooperate with Savola to raise awareness among Egyptian women about the importance of healthy nutrition.

“Egyptian women are responsible for their families’ health and hence they are responsible for the health of society at large,” Morsy said.

“I’m always delighted to witness businesses’ dedication to fulfill their social responsibilities towards achieving sustainable development goals.”

The protocol came in line with the council’s strategy to reinforce Egypt’s endeavours to empower Egyptian women, she noted.

Moreover, Morsy explained that the protocol would comply with the presidential Women’s Health Initiative, which is part of the “100 Million Healthy Lives” campaign that has reached millions of women to create the right atmosphere to achieve the state’s economic, political, and health goals.

From his side, Chief Strategy Officer at Savola Foods Company Mohamed Badran expressed Savola Foods’ pride for “this aspiring cooperation” with the NCW for its “renown impact” on Egyptian women empowerment.

Through Al-Moaadla Al-Sah campaign, Badran said “we will be able to educate women about proper nutrition and methods to identify safe food products, reinforcing Egyptian families’ health.”

“Hydrogenated oils and trans-fat damage health, especially when daily intake exceeds 2% of total energy intake. This harmful substance increases the risk for stroke, thrombosis, coronary heart disease, paraplegics, and total paralysis. Also, it increases the risk of hypercholesterolemia, type 2 diabetes, obesity, and other fatal diseases,” he explained. 

Since its launch in 2000, the NCW has always been committed to handling issues of women health through its health and population committee. The council also works on raising women’s awareness through implementing door-to-door campaigns in all of Egypt’s governorates to communicate directly with large number of women at their homes.