Instagram adds video snippets in TikTok challenge

AFP , Wednesday 5 Aug 2020

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FILE PHOTO: In this file photo logos of US social network Instagram are displayed on the screen of a smartphone, on May 2, 2019 in Nantes, western France. (Photo: AFP)

Instagram on Wednesday added a new short-form video feature to the image-centric platform in a direct challenge to TikTok, which is in the crosshairs of US President Donald Trump.

Reels lets users record videos of up to 15 seconds and provides tools for editing, audio and effects, according to the Facebook-owned company.

"Reels invites you to create fun videos to share with your friends or anyone on Instagram," the social media platform, based in California, said in a blog post.

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