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Al-Ahram Advertising Agency wins Nile TV marketing contract

Egypt's largest ad agency secures tender to promote state TV channels for two years

Ahram Online, Thursday 1 Mar 2012

The Al-Ahram Advertising Agency has won the first open tender to promote three Egyptian state-owned TV channels, Nile Comedy, Nile Drama and Nile Life, reported the Al-Mal newspaper on Thursday.

The contract is worth LE13 million ($2.1 million) per year.

Medialine was the only other firm in the running after Promo Media withdrew from the contest.

Al-Ahram has the contract for two years. In the second year the contract's value will rise 10 per cent.

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