(Photo courtesy of Dubci Egypt official Facebook page)
New Egyptian ride-hailing app Dubci had a soft launch on Monday, offering customers a 20 percent discount for downloading the app.
The company is positioning itself as the cheapest ride-hailing app in Egypt.
In May, Dubci and Move It, another local riding-hailing company, said that they had signed a strategic alliance partnership, comparing it with the partnership of Careem and Uber.
US-based Uber acquired Careem, an Emirati rival, in March, paying $3.1 billion.
Dubci and Move It said their partnership aimed to serve Egyptian citizens “during this critical time.”
Dubci announced its initial launch in July 2019 in Cairo, Giza, Hurghada and Sharm El-Sheikh, but did not launch its app, instead working to recruit drivers and car owners first.
In May, Uber laid off 40 percent of its Cairo office as part of its global layoffs amid the coronavirus crisis.
Prior to the pandemic, Egypt was one of the top-ten markets for Uber globally.