The MENA region is home to the world's most active gaming community with a 25 percent (Y-o-Y) growth, which makes it the fastest growing online gaming population in the world and is expected to reach $ 6 billion in revenues in 2021.
More than 50 percent of smartphone users play games on their mobile devices, according to Egyptian payment processer Paymob.
Based on this, Paymob announced on Monday its partnership with Holyo, a German-based provider for global branded payments that helps leading brands like PlayStation, Xbox and PUBG Mobile monetise their products in places where credit cards are not widely used.
As part of its services, Paymob provides local means of payment to international merchants, and with Holyo it is expected to provide branded payments for gaming at the entertainment providers.
Gamers can now purchase from and subscribe to top international brands using the largest local payment network in Egypt with 3 million Meeza cards, 16 million mobile wallets, and over 150,000 over the counter outlets covering all Egyptian governorates, according to a statement.
“The gaming industry is witnessing great demand in the region. We aim to make gamers’ experience seamless by providing safe and convenient methods of payment that suit all gamers across Egypt,” Paymob’s COO Alain El-Hajj said.
“The partnership is an expansion of our business in the MENA region and it is expected to make it easier for millions of gamers in Egypt to have access to premium game features,” according to Holyo’s CCO Jens Garberding.
The global gaming market size in 2020 is projected to reach $159 billion in revenues, an increase of 9.3 percent compared to 2019.