Souq.com witnessed 66% increase in storage capacity since onset of COVID: Country manager

Doaa A.Moneim , Monday 16 Nov 2020

El-Sahy said that gaming, fitness appliances, household and hygienic items, and foodstuff witnessed the top demand during the pandemic

Omar Elsahy
country manager, Egypt, of Souq.com Omar Elsahy

Souq.com, Amazon’s leading e-commerce platform in the region, has witnessed a significant increase in demand amid the COVID-19 pandemic in Egypt, which pushed the company to expand it storage capacity by 66 percent, or about 1.6  million cubic feet, to meet this increase, Souq.com manager of Egypt Omar El-Sahy said.

El-Sahy made his comments as answers to Ahram Online questions on how the pandemic has affected Souq.com business activity in Egypt, and how COVID-19 has changed demand patterns.

This came during a panel discussion Souq.com held on Monday virtually to disclose its plans for White Friday season that starts in November.

El-Sahy added that the increase in demand pushed Souq.com to engage new workers to join its team, as it increased its labour by 30 percent since the onset of the pandemic to be able to meet the deadlines of shipments delivery.

El-Sahy also said that gaming, fitness appliances, household and hygienic items, and foodstuff witnessed the top demand, adding that Souq.com has established partnerships with banking and non-banking sectors to adopt cashless payments tallied from the clients at home.

During the panel, El-Sahy said that Souq.com is set to launch the 7th edition of its biggest sale of the year on November 24, with seven days of deals until November 30.

“Offering savings of up to 70 percent on Souq.com during the White Friday sale, customers can expect new deals every day on products across over 30 categories, including electronics, home, fashion, grocery, sports, beauty, kitchen, and more,” he added.

He noted that customers can make their shopping experience even easier by downloading the Souq.com app to browse and shop White Friday sale deals or shop directly on the Souq.com website, adding that payments can be made through Cash on Delivery, and online payment options including credit and debit cards.

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