Bel Foundation, Bel Group's philanthropic arm and the owner of La Vache Qui Rit, Kiri, Abu El-Walad, and Mini Babybel, announced on Wednesday its global yearly call for Egyptian NGOs to participate in bringing concrete and durable solutions for better nutrition for children.
As part of the initiative, local NGOs submit their projects and the winner is be granted a financial reward.
"Ever since Bel Foundation’s inception in 2008, we have been committed to extending the mission of Bel Group… by bringing concrete solutions to unprivileged children and contributing to their nutrition,” said Isabelle Fiévet, executive director of Bel Corporate Foundation.
“We have been supporting more than 300 projects in about 40 countries and nearly 200 non-governmental organisations and NGOs,” she said, adding that the foundation's action plan has recently been focused on strengthening school canteens all over the world.
"We are honoured to be part of the Egyptian market for more than 23 years. We consider Egypt one of the most strategic markets in Africa and the Middle East,” said Haitham Essam, from Bel Egypt and North East Africa.
“We are committed to contributing to Egyptian society by creating shared values in line with Egypt's 2030 vision for sustainable development.”
In 2011, 2012, and 2016, Bel Foundation, in cooperation with the Association of Upper Egypt for Education and Development charity, supported 10 schools in Upper Egypt to fight malnutrition in 80 children.
In 2014 and 2015, the foundation collaborated with Ashoka Arabic Entity to train 80 nutrition consultants in 27 governorates to raise mothers’ awareness about health and nutrition.