Tourists visit the Karnak Temple Complex in Egypt s southern city of Luxor on March 10, 2020 (AFP)
The campaign is part of the $8.6 million US investment that restored historic landmarks and revitalized Esna’s tourism infrastructure, and will showcase Esna as a prime tourist destination to tour operators, investors, and the public, the US embassy in Cairo said.
“The United States has contributed more than $100 million (EGP 1.57 billion) to preserve dozens of cultural heritage sites throughout Egypt. Last year, we inaugurated the renovated Wakalet El-Geddawy in Esna; and today, I am very excited to launch the Esna Tourism Promotion Campaign. This campaign will put Esna back on the tourism map and engage the private sector to explore investment opportunities and partnerships,” said Leslie Reed, the USAID mission director.
The campaign is expected to hold exhibitions, photography competitions, and folkloric events over the coming months to highlight Esna's attractions, the US embassy explained.
The embassy also said that USAID’s work in Esna is revitalising cultural tourism, creating jobs, and increasing public and private investment, and it is being implemented in partnership with the Ministry of Tourism and Antiquities, the Ministry of International Cooperation, Luxor governorate, and local partners including Takween Integrated Community Development.
Since 1978, the US, through the USAID, has invested over $30 billion (EGP 471 billion) to support Egypt’s economic development.