The Customer Experience Egyptian Association (CXEGA) joined over 150 CX executives and national associations at the Africa CX Leaders Forum in Kigali, Rwanda (11–12 September 2025). This marks a significant milestone for Egypt’s growing customer experience community.
The Forum brought together CX leaders, corporates, and solution providers from across more than twenty African countries to explore service design, digital transformation, and the ROI of customer experience topics that align closely with Egypt’s ambitions to elevate CX standards across all sectors.
CXEGA: Egypt’s national CX platform
Launched in 2024, CXEGA was founded as Egypt’s first professional platform dedicated to uniting, upskilling, and representing customer experience practitioners nationwide.
Positioning itself as a national hub for networking, learning, and advocacy, CXEGA offers professional workshops, training programmes, a digital membership card, exclusive member benefits, and partnerships with global CX organisations. In less than two years, the association has grown to a community of more than 2,500 professionals across industries, underscoring Egypt’s commitment to advancing the customer experience field.
Founders and leadership
CXEGA was co-founded by Amr Helmy, a recognised CX leader known for his regional thought leadership, and Ahmed Hamdy, an experienced CX strategist and board member.
Both founders bring extensive expertise spanning real estate operations, telecom, and digital customer experience programmes, shaping the association’s early vision and agenda.
Early milestones and partnerships
Since its launch, CXEGA has established:
• A digital membership onboarding system
• National learning events featuring international CX experts
• Partnerships with CX University, Customer Institute, and CX-Excellence for professional certifications and training collaborations
• Strong visibility at regional CX summits to position Egypt within the African and Middle Eastern CX landscape
The association has already hosted multiple meetups, workshops, and professional development sessions, serving hundreds of members nationwide.
Why Kigali matters
The Africa CX Leaders Forum provided a strategic platform for CXEGA to showcase Egypt’s growing CX ecosystem, benchmark against pan-African best practices, and build partnerships for training, cross-border collaboration, and shared customer experience standards.
As Egypt works to position customer experience at the centre of business transformation, participation in Kigali represents a key step toward placing Egypt on the continental CX map.
Vision forward
CXEGA’s vision is to raise the standard of customer experience across Egypt’s business and public sectors. Priorities include scaling training and professional certifications, publishing local CX benchmarks and research, and piloting cross-country projects to demonstrate the ROI of customer experience investment.
Participation in continental forums such as the Africa CX Leaders Forum signals Egypt’s ambition to accelerate domestic CX maturity while contributing to Africa’s collective CX transformation journey.
The bottom line
In just over a year, Egypt’s CX community has transformed from scattered initiatives into a structured national association. CXEGA’s presence in Kigali represents a milestone for Egypt’s corporate sector, policymakers, and professionals, emphasising the importance of investing in skills, metrics, and regional collaboration to turn customer experience into a measurable competitive advantage for the Egyptian economy.
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