A computer screen displays the Netflix logo in Arlington, Virginia, on March 31, 2020. AFP
To combat password sharing, Netflix said it will limit viewership of its programming to people living in the same household.
Those who subscribe to Netflix's standard or premium plans — which cost $15.50 to $20 per month — will be able to allow another person living outside their household to use their password for an additional $8 per month, a $2 discount from the company's standard stand-alone plan.
Subscribers will still be able to watch Netflix when they are traveling. The company based in Los Gatos, California has 70 million U.S. account holders.
The long-anticipated move, telegraphed by Netflix nearly a year ago, seeks to end a practice that the company allowed to go unchecked for years while its streaming service was attracting subscribers in droves. At that time, management had little incentive to risk riling customers by reining in password sharing.
While Netflix looked the other away, an estimated 100 million people worldwide were getting passwords from family and friends to freeload on Netflix TV series such as “The Crown” and films such as “All Quiet On The Western Front.”
Those passwords were funneled through Netflix’s 232.5 million worldwide paying subscribers, who generated the bulk of the company’s $32 billion in revenue last year.