Khotshed also told Ahram Online that the challenges the Egyptian market is suffering are not unique to the country, adding that the company plans to expand in the local market in 2024.

CEQUENS offers integrated communication channels such as SMS, voice, and other messaging applications.

CEQUENS serves over 1,200 organizations in more than 150 countries, including Egypt, across six offices worldwide.

Looking ahead to 2024, the company aims to introduce several innovative services, in the communication sector as part of its five-year expansion plan.

“As we approach our 13th anniversary, it’s fair to say that CEQUENS is an Egyptian success story. Since our launch in 2011, we have created 270 job opportunities in the region with a focus on Egypt, fostering employment and skill development. Additionally, over 70 percent of CEQUENS' experienced leadership team is Egyptian,” said Khorshed.

He added that the Digital Egypt initiative is a priority to the company through the solutions it provides.

For his part, Ahmed Shabrawy, chief research and innovation officer of CEQUENS, noted that the company has played a pivotal role in adopting and contributing to technological advancements in Egypt.

"We integrate AI into our solutions, enhancing communication and fostering innovation. It's not just about adopting new technologies; it's about revolutionizing the way we connect and communicate," Shabrawy added.

The nearly-$130-million-company was initially founded in Cairo and is headquartered in Dubai.

It has since increased its activity through the solutions it provides that fall under three pillars: communication APIs, applications, and connectivity solutions.