64 percent of CEOs working in the Egyptian market see Facebook as the most popular marketing channel that companies invested in during 2019, followed by LinkedIn with 20 percent, and Instagram with only 12 percent, according to a recent survey conducted by Boost, a leading online marketing performance tracker.
The survey also showed that only 36 percent engaged Google in their marketing toolbox.
The survey was given to 312 CEOs and business leaders in nine sectors, including trade, industry, tourism, financial services, retail, real estate, marketing, auto, agriculture, consulting, education, manufacturing, NGO, logistics, and hospitality.
When asked about investing in Search Engine Optimization, only 40 percent of the responders answered that they do so, according to the survey.
As per the survey, most business leaders believe that Facebook will still be an effective marketing tool through 2021, with 52 percent predicting that it will grow in importance.
Moreover, 40 percent of business leaders predicted that TikTok will be the fastest growing channel in Egypt in 2021, followed by WhatsApp with 39 percent of the votes.
In this regard, the survey expected WhatsApp to blow up in the coming period, as 70 percent of business leaders agreed that WhatsApp marketing will grow massively in 2021.
They also believed that video marketing is exploding, as a whopping 68 percent of CEOs are planning on using more video marketing to promote their projects in 2021 than they did in 2020.