The venue of the event is one of Volvo’s new and innovative marketing concepts, which combines a showroom and cafe into a single destination that is designed to immerse visitors in a unique and luxurious Swedish atmosphere.
“We are delighted to host this important art exhibition in cooperation with one of the most prominent Egyptian galleries specialised in contemporary art. This exhibition was an ideal opportunity for us to showcase the Volvo brand and its innate Swedish culture and values,” Mohamad Abu El-Nour, the general manager of Volvo Egypt at Ezz Elarab Automotive Group, said.
“Furthermore, our goal with the Volvo Gallery is to get closer to our customers and provide them with a unique and distinctive experience to give them a taste of Sweden.”
‘ArtTalks’ is considered one of the most important Egyptian exhibitions for contemporary art. It was founded in 2009 by Faten Mostafa Kanafani, a lecturer and art historian whose research focuses on Egyptian modernity.
She has published in media outlets such as Mada Masr, Al-Ahram, and Rawi Magazine, and was selected among 38 current Egyptian female achievers to contribute to the publication of ‘Daughters of the Nile: Egyptian Women Changing Their World.’
The exhibition hosted at the Volvo Gallery showcased the artworks of some of Egypt’s most prominent talents, including Ahmed Osman, Ahmed Senbel, Jamal Bassiouni, Riham El-Sadany, Hassan El-Akhrass, Mahmoud Ashour, Mohamad Eid, Shady Hamed, Mahmoud Marei, Walid Jahin, and Ahmed El-Kutt.
The Volvo Gallery in Egypt is the ninth venue of its kind around the world and is also featured in Stockholm, Milan, Tokyo, Manhattan, Warsaw, Seoul, Taipei, and Kuwait.
It is a unique and unconventional model that combines a showroom and café into one. It represents a meeting place for enthusiasts of the Swedish brand, where they can learn about the latest models offered by Volvo as well as provide customers with a unique car buying experience while enjoying the distinctive ambiance, rich coffee, and great food.
The main objective of the gallery is to combine hospitality, comfort, creativity, and contemporary Scandinavian design.
Moreover, due to its underlying philosophy, every product presented or sold at the Volvo Gallery must be sustainable and organic wherever possible… and of course, presented at the highest level of quality to be aligned with Volvo’s brand values.
It is worth mentioning that the all-new Volvo Gallery is located at Twelve Mall in the heart of Sheikh Zayed district at a premium location covering an area of 300 square metres, with easy access from the 26 of July Corridor.