Naspers acquires Egypt’s FilKhedma startup

Ahram Online , Sunday 19 Dec 2021

Egyptian home services application FilKhedma was acquired for an undisclosed sum by Naspers-backed SweepSouth, a South African online home services platform, the two companies said in a joint statement.


FilKhedma is an Egyptian company established in 2014 to provide high-quality home maintenance and improvement services.

The application operates in Cairo, Giza and Alexandria. It offers a wide range of services ranging from cleaning, plumbing, carpentry, and others to 2000 service partners.

It has already raised significant funding, including from Naspers and the Cairo Angels investment network.

SweepSouth is a South African online platform launched in 2013 to provide home cleaning services across various South African cities.

This acquisition will enable SweepSouth to expand its market share at the same time it is looking to launch new services in South Africa, Egypt, Kenya and Nigeria.

In a joint statement, the CEO and co-founder of SweepSouth Aisha Pandor said that they are "thrilled" to have FilKhedma as part of the company. Pandor also asserted that both companies share the same values and passion.

Co-founder of SweepSouth Alen Ribic asserted that this acquisition allows the company to expand its market to Egypt, a huge market with millions of households.

"Coming together with the FilKhedma team represents the next phase of building SweepSouth into a global platform,” Ribic added.

As part of the acquisition, FilKhedma founder and CEO Omar Ramadan will take over as new the entity’s chief business officer.

“We are happy with this incredible milestone and excited about joining forces with the SweepSouth team to fulfill our vision of empowering providers and delivering quality services in Africa and beyond,” Ramadan said.

In parallel with the expansion, SweepSouth is planning to launch a marketing campaign in the first quarter of 2022 to grow its business in Egypt.

Short link: