Uber Egypt launches fresh B2B service in local market

Doaa A.Moneim , Wednesday 23 Feb 2022

Uber Egypt — one of the ride-hailing apps operating in the Egyptian market — launched a B2B service, ‘Uber Bus for Business’, as a global-first from Egypt.

Uber

The new service offers companies with tailored transportation programmes for the daily commute of their employees and staff.

Uber said that such a service was launched to address Cairo’s congestion.

It added that the service offers riders and companies with access to Uber’s tech features, including trip tracking, in-app safety features, ride-check to detect if a trip has an unexpectedly long stop, and access to Uber’s customer support.

“Leveraging the Uber technology, the Bus for Business service aims to help businesses enhance their transportation logistics by redesigning a hassle-free daily commute for their employees and staff. In parallel, we are taking part in improving urban planning to preserve the environment by cutting down congestion as well as parking footprints,” said Ahmed Khalil, Uber Egypt’s general manager.

Recently, newcomers in the ride-hailing sector have been entering the Egyptian market, including the Chinese Didi, the Russian In-Drive, and the British UVA.

As a consequence, Uber cut fares on UberX rides in February to EGP 2.8 per kilometre and EGP 0.42 per minute instead of EGP 3.05 and EGP 0.45, respectively.

Egypt is one of Uber’s top 10 markets globally.

Egypt’s ride-hailing activity market was estimated at $922 million in value in 2020 and is projected to grow at a compound annual growth rate of 15.8 percent from 2021 to 2028, according to a report published by Grand View Research, an India- and US-based market research and consulting company.

The report attributed this expected expansion to the country’s increasing traffic congestion, the rising consumer demand on car-sharing services, and growth in internet penetration and the use of smartphones to book rides, especially amid the pandemic.

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