Egypt’s MSMEDA partners with Amazon Egypt to support small, medium-sized businesses

Doaa A.Moneim , Tuesday 29 Mar 2022

Egypt’s Micro, Small, and Medium Enterprises Development Agency (MSMEDA) signed on Tuesday a memorandum of understanding (MoU) with Amazon Egypt to support small and medium-sized businesses in the country.

Egypts Minister of Trade and Industry Niven Gamea with officials from MSMEDA and Amazon after signing memorandum of understanding agreement on Tuesday 29 March, 2022.

The MoU was signed by Aly Gamay, Senior Program Manager at Amazon Marketplace, and Raafat Abbas, head of the Non-Financial Services Central Sector at MSMEDA. The signing ceremony was attended by Egypt’s Minister of Trade and Industry Niven Gamea and General Manager of Amazon Egypt Omar El-Sahy.

Through this partnership, Amazon Egypt will support MSMEDA-registered businesses interested in availing their products on Amazon’s platform.

Minister Gamea said that the MoU is in line with Egypt Vision 2030 to assist small and medium-sized businesses in different sectors, helping them to sustainably expand their business model.

The minister stressed the important role of leading technology companies in the field of ecommerce, such as Amazon Egypt. During the signing ceremony, the minister reflected on the advancement of technology that Amazon provides these businesses.

“MSMEDA is keen to provide various types of support for SMBs in all sectors including fashion, leather, food, or furniture to help business owners market their products. This is in addition to supporting handicrafts and heritage arts that reflect the cultural diversity of the Egyptian civilisation. MSMEDA is also constantly working on developing its mechanisms to help business owners expand the exposure of their products, which can positively impact their growth and expansion, and increase their competitiveness locally and globally,” the minister explained.

For his part, El-Sahy said that supporting such businesses is a fundamental part of Amazon Egypt’s work and an extension of its customer-centric culture.

“In fact, more than 50 percent of everything sold in Amazon’s stores globally comes from third-party sellers, most of which are small and medium-sized businesses. Partnering with MSMEDA will help us highlight Egypt’s rich handicrafts heritage, adding valuable selection to customers shopping on,” El-Sahy expounded.

“We will continue to support Egypt’s vision for economic diversification and digitalisation, acting as a key partner in the country’s path to progress in today’s digital economy. This partnership is a key milestone in our ongoing efforts to champion small businesses within our local communities. We are confident that our efforts with MSMEDA will encourage more Egyptian entrepreneurs to sell on, as they choose to grow their businesses with us,” El-Sahy said.

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