The platform, which specialises in Egyptian-made furniture, is the first in the Egyptian marketplace that utilises augmented reality, enabling customers to check out furniture pieces before purchasing.
Furthermore, it is the first platform to link local manufacturers with international markets, especially the Gulf, amid ongoing challenges facing furniture manufacturers in reaching other markets.
“As an e-commerce platform focusing on furniture export from the Egyptian market to other ones, it provides marketing and advertising campaigns to ensure the highest traffic rate, with an integrated customer service and a technical support system. Also, we have logistic support services in Saudi Arabia and other Gulf countries,” said CEO & Co-partner of Beyooot Hussain Talaat.
Talaat also said that the platform is planning to expand in the Gulf market, currently focusing on the UAE and Saudi Arabia, adding that the launch comes at the same time the Egyptian government is keen on supporting Egyptian-made product exports.
“Accordingly, Beyooot has contracted 30 furniture manufacturing factories and workshops so far, aiming to increase to 100 factories by the end of June and to 1,000 factories by the end of 2022,” according to Talaat.
With an integrated e-commerce system, Beyooot has a website as well as an application for both Android and IOS systems for an easier online furniture shopping experience.
Such solutions are designed to receive orders, issue purchasing invoices, and follow up on customer reviews. They also provide e-payment services using various types of electronic payment cards; including Visa, Mastercard, Mada cards, and STC pay with all types of currencies available to purchase in.
Furniture is one of the industrial sectors that the government plans to completely leave to the private sector in terms of investment within three years, according to the recently announced State Ownership Policy document.
On a wider level, industrial sector investments recorded EGP 49 billion in FY2020/2021, accounting for about 6 percent of total public investments, according to the Ministry of Trade and Investment.