Co-founded by Amr Helmy, Ahmed Hamdy, and Kerolos Nashaat, CXEGA is a pioneering platform dedicated to advancing customer experience (CX) practices, innovation, and collaboration across Egypt and beyond. The association aims to empower CX leaders, foster knowledge exchange, and position Egypt as a key contributor to the global CX community.
The Riyadh participation marked Egypt’s first official presence at the E3CX Conference under the CXEGA banner, highlighting the country’s growing influence in shaping customer experience strategies across the Middle East and Africa.
CXEGA’s delegation took part in a high-level panel titled “CX Feedback on Social Media to Uncover Rich Insights into Customer Needs, Behaviours, and Perceptions.” The discussion featured Ahmed Hamdy, General Manager at QuestionPro MEA and CXEGA Co-founder, alongside Khaled Alaa, Head of Experiences at talabat and CXEGA Board Member. Both experts underscored the importance of ethical data practices and digital feedback as tools for building trust and designing customer-centric strategies.
In addition, CXEGA’s partner QuestionPro MEA conducted a workshop on “Orchestrating Interactive Conversational Customer Experience Feedback,” led by Kerolos Nashaat, CX Implementation Manager at QuestionPro MEA and CXEGA Co-founder. The session offered hands-on methods for designing real-time, interactive feedback channels that help organizations enhance their service quality and customer engagement.
Another highlight was the “CX Strategy Masterclass” delivered by Saudi expert and CXEGA Board Member Hany Mokhtar, who guided participants through frameworks for CX governance, journey mapping, and customer voice integration — providing executives with actionable tools to build sustainable CX-driven cultures.
Through these international engagements, CXEGA continues to act as a bridge for cross-border collaboration and thought leadership in customer experience. Its growing presence from Kigali to Riyadh underscores Egypt’s commitment to driving excellence and innovation in the evolving CX landscape.
As the association expands its global footprint, CXEGA reaffirms its mission to position Egypt as a regional leader and trusted voice in the international customer experience community.
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