Soficopharm inks deal to distribute Now Foods products in Egypt

Dalia Attia, Saturday 1 May 2021

The agreement is the latest by Soficopharm for the import and distribution of pharmaceutical products and medical devices in Egypt

NOW Foods

Soficopharm, an Egyptian pharmaceutical company, announced it has obtained exclusive partnership for the distribution of the American brand Now Foods in Egypt. 

Now Foods was founded in 1968 in the US with several factories and facilities in Canada and the US. 

Now Foods’ products are renowned for their exceptional product quality, achieved through vast industry knowledge, innovative production techniques, and diligent quality control.

The company conducts over 16,000 tests a month to ensure the high quality of its products.


According to the contract, Now Foods' products will be available in Egypt at affordable prices. Immunity products will be the first to market, with more products to follow.

This is the latest of many agency contracts obtained by Soficopharm for the import and distribution of pharmaceutical products and medical devices in Egypt.

Over the last half century, Soficopharm has used its expertise in the medical field to continuously secure new deals for the provision of high quality pharmaceutical products and medical devices. Its success over the past half century has been secured through a relentless dedication to introduce innovative products, to improve and support the health of the Egyptian population.

The agency of the Now Foods represents a huge achievement not only for Soficopharm, but for the Egyptian population as a whole. While historically, Now Foods could have been unofficially available on the Egyptian market, this unofficial provision of the products bore several risks to the end consumers, including harmful product storage, diminished-quality, questionable-authenticity, and inflated prices. The new deal with Soficopharm ensures that the product quality is maintained and bears no risk to the Egyptian consumer.


The official deal with Soficopharm ensures that all imported products will be diligently supervised under government agencies, comply with National Foods Safety Authority standards, and that products are competitively priced.

The launch event was held at a Cairo hotel, headed by the COO and team of Soficopharm, in the attendance of officials from the National Food Safety Authority and public figures.

This event marks the beginning of the launch of many vitamins, nutritional supplements, personal care, and other Now Foods products, which will serve, support, and improve the health of Egyptians with the highest quality products.


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