"Garena Free Fire" talks about its vision for e-games in Egypt through the interview with Oskar Syahbana

Ahmed Tantawy , Sunday 8 May 2022



  • Tell us about the age group interested in the game Free Fire?

Free Fire is a popular global game played by a wide audience of players of all ages - from the youths to adults!

  • How do you see the E-gaming future in the region and Egypt?

The Middle East North Africa (MENA) region has quickly grown to be a key growth region for the gaming industry globally, and in particular, there is strong growth potential within the gaming industry in Egypt. A report earlier this year by Niko Partners mentioned the opportunity with gaming in the region is exciting as nearly half of the MENA population is under 25 years old and have grown up as digital natives with gaming playing a huge role in their entertainment.

The report also found that Egypt has the most active gaming community among the MENA-3 markets of Egypt, Saudi Arabia, and the United Arab Emirates. Gamers from Egypt make up over 58% of the total number across the MENA-3. There is a great opportunity to harness this interest and potential and continue to grow and develop the games industry in Egypt and across the region.

  • What are the challenges facing the development of e-gaming?

Esports is a rapidly growing global industry. The growth and expansion make it an exciting opportunity for brands and their marketing teams around the world.

An important challenge is to tailor experiences for local gaming communities. The key here is to understand the tastes and preferences of your users, and localizing theexperience. This is vital for us at Free Fire. We are a global title with a footprint in over 160 markets across the globe. It is important for us to understand and closely work with the local gaming community to ensure that we deliver a localized Free Fire experience that is fun and exciting, an experience that can be enjoyed alone or with friends.

  • What advice would you give to anyone who wants to enter the field of e-gaming development?

There are various opportunities across the games sector, from esports and marketing to game operations and development Above all, what is most important is having a strong passion for the games industry.

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