Floward hires new executive to accelerate growth

Wednesday 25 May 2022

Floward, the go-to online flowers and gifts delivery destination in MENA and UK announced the hiring of a new executive Elizabeth Thomas, as Head of Category to further accelerate its growth and diversify its offering.

Elizabeth Thomas


Ms. Thomas brings over 20 years of experience across a wide range of industries in the United Kingdom. Prior to joining Floward, she held a number of senior positions from Category Director of Gifts & Flowers at Moonpig.com, UK’s leading online card retailer, Head of Fashion Trading at eBay UK the leading global marketplace, as well as a number of category roles at Sainsbury’s PLC, a UK leading supermarket. 

Throughout her experience, she has been responsible for creating and delivering customer driven change strategies to achieve revenue and margin growth, while establishing strong supplier partnerships to differentiate offerings. 

Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: “We are thrilled to have Elizabeth join our team. As we continue to grow, we are always looking into new and innovative ways to diversify our offerings and add new verticals to our service. In addition to attracting high-caliber talents to join us and help take Floward to the next level. Elizabeth brings with her a vast experience in category management and growth that is in line with our future vision for Floward. We’d like to welcome her to our family, and we look forward to the changes she will bring to the table.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.  

About Floward: 
Founded in 2017, Floward is the preferred online flowers and gifts destination in the MENA region that offers a wide range of fresh-cut flowers and a variety of accessories for every occasion. Floward procures flowers from the best farmers and growers around the world which are arranged by a team of florists and delivered to the customer through its last-mile delivery fleet.

For any media inquiry contact: 
Nai Issa on +965 60064186 and [email protected]

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