L’azurde Group’s Chairman reflects on the Company’s commitment to investment and growth in Egypt at the Group’s quarterly meeting

Saturday 4 May 2024

Mr. Mohammed Al Shroogi, Chairman of the Board of Directors of the L’azurde Group, the region’s leading jewelry brand, presided over the group’s quarterly meeting on the 25th of April 2024.

L azurde


Usually held every 3 months in the Kingdom of Saudi Arabia, last month’s meeting took place in Cairo, Egypt as a show of support and commitment to the Egyptian market.

During his visit, Mr. Al Shroogi announced the company’s growth strategy in KSA, Egypt and the Middle East region, and emphasized L’azurde’s plan to devote its efforts to expanding its activity in Egypt. He also spoke about L’azurde’s dedication to use the latest precious metals technology to implement high-quality production standards in the manufacture and design of gold and diamond jewelry.

“Our commitment to the latest innovation models further enhances our leadership position, and our promise to continuously innovate and provide jewelry of distinctive quality has earned us the trust of the Egyptian market. Our extensive network of wholesale and retail stores strategically covers Egypt, ensuring that our exceptional products are available for the consumers throughout the country,” Mr. Al Shroogi explained.

After the meeting, attended by all Board of Directors members, Mr. Al Shroogi visited the L’azurde factories in Egypt to review how every stage of production meets the high standard of quality, sophistication and luxury that distinguish L’AZURDE’s gold and diamond products.

The brand has built its reputation in Egypt, and throughout the region, through the use of the very best gold and diamond materials in the world. The Group’s success in Egypt can also be attributed to its ability to delight customers with a wide range of gold and diamond jewelry, innovative designs and unparalleled craftsmanship, developed by some of the region’s leading jewelry designers.

L'AZURDE aims to be the preferred choice for purchasing luxurious jewelry, upholding the promise of 'quality karat, purity of gold, and safety of carat' in all its gold jewelry.

"As we expand and invest in the Egyptian market, we pledge to continue exceeding our customers’ expectations," Mr. Al Shroogi concluded.

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