Dr. Abdallah Kamel says the project is part of a strategic plan for expansion and diversification with innovative urban projects exceeding $400 million.

As part of its strategic and innovative vision in the field of real estate development and its efforts to diversify its real estate portfolio in a number of vital areas in Egypt, Ebny Real Estate Development signed a cooperation protocol with Prime Hospitality Management Group to manage and operate the Prime Residence Heliopolis project in one the vital Thawra Street in Almaza, Heliopolis.

The launch of the Prime Residence Heliopolis project, situated close to a number of main axes in Heliopolis and Cairo Airport and with investments amounting to $10 million, is the second launch of an Ebny project in less than three months in 2024 after the inauguration of the Waves Complex project in May 2024.

In a press conference held on the sidelines of signing the protocol, Dr. Abdallah Kamel, Chairman of the Board of Directors of Ebny Real Estate Development, said the Prime Residence Heliopolis project is one of the company’s innovative projects.

The project offers a new idea and service to its customers as part of the company’s plan to provide a different real estate product that provides its residents with the highest levels of quality and the best services.

Dr. Kamel pointed out that the project is a luxurious residential hotel that provides a new and needed service in this vital area, which is near Cairo International Airport and a number of entertainment centers, making it an ideal destination for investment in these types of units.

He explained that this project, with an investment exceeding $ 400 million  comes within the framework of offering a number of diverse projects - including residential, administrative, commercial, medical and hotel projects according to the company’s expansion plan.

Dr. Kamel stressed that Ebny’s vision since its launch in the Egyptian market has been based on a basic concept and a clear vision in building unique and sustainable urban projects which are in concert with their surrounding environment.

These projects provide the highest standards of quality and sustainability to preserve investment values based on a scientific system and studies adopted by the company for the needs of the market, he added.

Dr. Kamel emphasized that the company is keen to choose its business partners from the best and strongest expertise specialized in the real estate market in all sectors.

“This is why the company signed a cooperation protocol in managing the Prime Residence Heliopolis project with the Prime Hotel Management Group, which is considered one of the pioneers and largest companies specialized in equipping and managing residential and hotel properties, and vacation homes,” he said.

He pointed out that Prime Hospitality Management Group, per signed protocol, will undertake the hotel management of the project to ensure achieving the highest investment return.

Mr. Mohamed Islam, the Executive Director of Ebny, said the real estate market is currently witnessing a remarkable development in the type of real estate units that the customer needs due to the changes in customer culture and dealing with real estate as one of the most important safe and profitable investment tools.

“Therefore, the company has taken it upon itself, in line with its strategic vision in the Egyptian market over the past years, to offer unique projects to the market,” said Mr. Islam.

“The Prime Residence Heliopolis project is considered one of these distinguished projects in terms of the services and features it offers in addition to the diversity in the sizes of its units, which meet customers’ needs.”

Mr. Islam explained that the project is a luxurious hotel complex with a height of 5 floors on Thawra Street, Almaza - Heliopolis - situated only 3 minutes away from the Baron Palace; 7 minutes from Almaza Mall, Tivoli Dome, and City Stars; and less than 10 minutes from Cairo International Airport.

The project includes a variety of hotel residential units ranging from studios, one-bedroom apartments and two-bedroom apartments with areas from 35 to 95 square meters, under the management of Prime Hotel Management Group.

For his part, Mr. Khaled El Sayyad, Founder and Chairman of Board of Directors of Prime Hotel Management Group, expressed his happiness in cooperation with Ebny Real Estate Development.

“Ebny is one of the companies that implemented pioneering and innovative ideas in the field of real estate development and established commitment to and trust with its customers,” Mr. El Sayyad said.

He pointed out that this cooperation is a strong addition to his group and enhances its expansion plan in the Egyptian market as it seeks to sign a number of contracts with new partners to reach the 1,000-hotel-residential-units mark in preparation for launching some new projects in Egypt.

“These units include ones in the New Administrative Capital and Heliopolis, in addition to the current units managed by the company in Downtown Cairo, Sheraton Residences, New Cairo, 6th of October, Sheikh Zayed, Mohandessin, Kattameya, 10th of Ramadan, Sharm El-Sheikh, Red Sea, and the North Coast.”

“Prime Hotel Management Group is the first and largest company that specialized in equipping, managing, and renting residential properties and vacation homes, whether for individuals or companies, and achieves the highest investment return from them based on its experience in the integrated management of residential hotel projects,” added Mr. El Sayyad.

He pointed out that the group seeks to raise levels and conceptions of hotel apartments in Egypt; maximize the return on investment and operating efficiency for property owners and investors; and provide distinguished hospitality services to tenants with integrated hotel services with international specifications.

Mr. Moataz Amin, Founder and CEO of Prime Hotel Management Group, said that the Prime Residence project is the sixth addition to the brand ‘Prime Group for Hotel Management’.

Mr. Amin stated that the Prime Residence project increases the group’s operational capacity, which stands at 450 hotel residential units, to enhance the group’s position in the Egyptian market as the first and largest company specialized in managing hotel apartments and holiday homes in Egypt.

It is worth noting that Ebny Real Estate Development Company, established in 2013, has been able over the years to leave a distinctive mark through its strong projects in the field of real estate in Cairo and Upper Egypt.

Ebny’s work contributes to building a better future based on a comprehensive study for each project.

This starts with choosing the architectural design and innovative services that suit the nature of each project in order to add a better lifestyle and provide a new concept of real estate development with the highest rates of quality and luxury for customers.

Ebny has a strategy, vision and principles specific in dealing with its clients - a strategy based on integrity in approach and commitment to clients.

Ebny’s strategy and its extensive experience over many years in diverse economic sectors besides investment and real estate development - such as education and medical care - has allowed it to acquire credibility with clients and the public.

This credibility increased Ebny’s insistence on developing and maximizing the size of its investments in line with a distinctive and innovative vision.

Ebny selects unique areas for investment opportunities to diversify its investment portfolio in many vital areas in Heliopolis, Nasr City, New Cairo, and New Nozha.

The company also focuses on urban expansion in promising cities in Upper Egypt, becoming one of the largest leading companies that provide integrated urban projects in New Sohag.