'Hepta highest-grossing romantic film in history of Egyptian cinema': Distributors

Ahram Online , Wednesday 18 May 2016

MAD Solutions revealed that three weeks since its release in Egyptian theaters, the film's revenues hit 20 million EGP

(Photo: still from Hepta)

MAD Solutions, a Cairo-based company that specialises in distribution, public relations and marketing for the film and entertainment industry announced in its official press release that "three weeks since its [The film Hepta] release in Egyptian theaters, the film's revenues increased to hit 20 million EGP."

According to the producers, Hepta: The Last Lecture became the highest-grossing romantic film in the history of Egyptian cinema, without the currency exchange rates factor.

Directed by Hadi El-Bagoury, the film features many well-known Egyptian actors, Maged El-Kedwany, Ahmed Malek, Ahmed Dawood, Dina El-Sherbiny, Yasmine Raeis, Jamila Awad, Amr Youssef, Hany Adel, Ahmed Bedeir, Salwa Mohamed Aly, Kinda Alloush, as well as singer-actress Anoushka.

Following its premiere in Egypt in mid-April, film Hepta was released in other Arab countries -- UAE, Qatar, Bahrain, and Oman -- in mid-May.

The film is based on a novel with the same title, adapted for the screen by Wael Hamdy, who is also known for authoring the screenplay for Mikano (2009).

El-Bagoury's previous major works include Wahed Saheh (2011) and the thriller Warda (2014).

Hepta – which means seven in Greek – takes the audience on a journey to the worn-out world of love, where Sadek traces the seven stages of the emotion: the beginning, the encounter, the relationship bond, the wakefulness, the truth, which is followed by the decision, and then the ending, or the Hepta stage.

For more arts and culture news and updates, follow Ahram Online Arts and Culture on Twitter at @AhramOnlineArts and on Facebook at Ahram Online: Arts & Culture

Short link: