Studios scrutinize disaster film marketing in wake of Nepal

AP , Thursday 30 Apr 2015

San Andreas
(Photo: still from San Andreas Official Teaser)

In light of the Nepal earthquake, Warner Bros. will evaluate the worldwide marketing campaign for its upcoming disaster film "San Andreas," the studio said Wednesday.

Warner Bros. representative Paul McGuire said the studio wants to ensure it is sensitive to people affected by the tragedy.

The powerful earthquake Saturday in Nepal killed more than 5,000 people, injured twice that many and left tens of thousands of people homeless.

The film "San Andreas" imagines the aftermath of a devastating earthquake in California. Promos for the film to be released May 29 show Los Angeles and San Francisco landmarks crumbling on a mass scale and wreckage flying at crowds of people.

In upcoming promos, the studio will be including information on how to help the relief efforts in Nepal and also how to prepare for natural disasters.

Warner Bros. had already planned public service announcements about preparedness around the marketing of the film starring Dwayne Johnson and Carla Gugino but adjusted and accelerated those efforts after Nepal.

Universal Pictures has the film "Everest" set for release in September. The story is based on Jon Krakauer's non-fiction novel "Into Thin Air" about a tragic 1996 expedition. It follows a climbing group that is devastated by a severe storm.

With 19 people killed on Mount Everest in the recent earthquake, Universal will also be weighing changes to its promotion of the film.

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