New episode of Film My Design features Egyptian designer Nedal Badr interweaving many creative disciplines

Ahram Online , Wednesday 19 Feb 2020

The Film My Design online film series aims to shed light on Egyptian designers and their creative stories by providing a close and personal overview of their practice, creative process and aspirations

Film My Design

In its second episode, released on 18 February, the Film My Design initiative sheds light on Nedal Badr, an Egyptian artist whose interest and practice touch primarily on architecture, interior design, product design and Arabic calligraphy.

While focusing on design, the multi-faceted artist interweaves many creative disciplines which sees as nurturing his work. They may expand beyond the visual and plastic arts, looking even into music for inspiration.

Creating in his own studio Design Zone, Badr participated in multiple product design events, winning the Silver Award and and Gold Award in Design + Industry 2012 and 2014.

Nedal also experienced Milan il saloni 2013 with SFG and participated in Salon Satellite 2014 and Paris Design Week 2019.

As the short filmmakers explain, today, Nedal prefers to enrich the industry through the medium of teaching interior design in multiple institutes around the city.

In the six-minute film, Nedal walks the viewer through his creative practice. "To me, the design is closely tied to humanity and the environment," he explains his thoughts about design.



Being the second episode in the recently launched series Film My Design, the founders of the initiative aim at shedding light on and promoting Egyptian designers and craftsmen.

In the first episode, which was released last month, the project featured Fady Nagy and Omar Elkordy, self-taught craftsmen who work with wood and carpentry

The Film My Design online film series tells their creative stories by providing a close and personal overview of their practice, creative process and aspirations.

In broader terms, the FMD "aims to establish a creative community of Egyptian designers and filmmakers who collaborate to produce design film documentaries."

The FMD held its first annual event in February 2019 at Cairo's Zawya Cinema. The two-day event hosted screenings of four international and five locally produced design-film documentaries, talks and panel discussions that revolve around design and film.

FMD is also dedicated to building an archive of design-film documentaries that capture the evolution and development of both creative fields in Egypt.

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