The Egyptian Film My Design initiative has announced a new partnership with Italy's Milano Design Film Festival (MDFF).

The partnership gives the Egyptian designers and filmmakers the chance to to have their films screened during the 2021 Milan festival.

The opportunity comes as part of the Emerging Local Talents Film My Design, a five-month workshop-oriented and curator-led programme which invited aspiring designers and filmmakers to develop their career in design and filmmaking and enhance their creative portfolio by working closely with and receiving mentorship from established practitioners in the creative industry.

With artist who have already applied for Emerging Local Talents (ELT), Film My Design is yet to reveal the names of potential workshop participants.

According to Film My Design, "each designer will collaborate with a filmmaker to collectively produce a film that responds to the curatorial theme. The films will be screened at the second edition of the Film My Design (FMD) event in 2021 while the best films produced during the ELT program will be screened at the Milano Design Film Festival (MDFF)."

Among the renowned speakers during the workshop will be Silvia Robertazzi, curator of the Milano Design Film Festival.

Moreover, while supporting the aspiring artists during their work in the workshop, ELT participants will receive a discount on most of Cairo Camera Rentals' camera, sound and lighting equipment.

The Film My Design initiative creates online film series while aiming to shed light on Egyptian designers and their creative stories by providing a close and personal overview of their practice, creative process and aspirations.

The initiative also holds a design-film festival in Cairo, according to its website, highlighting Egypt’s unique design scene while presenting inspiring, engaging, and thought-provoking design stories using film.

The first Film My Design festival was held in February 2019, the initiative having been launched in 2018. The two-day event took place at Cairo’s Zawya and hosted screenings of four international and five locally produced design-film documentaries, talks and panel discussions that revolved around design and film.

Building on this success, the initiative is preparing for its second festival in 2021.

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