Sharmoofers releases mahranagat music video featuring Hassan Shakosh

Eslam Omar , Sunday 9 Oct 2022

Egyptian band Sharmoofers turned to mahraganat style in Friday with the release of their music video Di Halawa (“This is Sweet”) featuring Hassan Shakosh.

Di Halawa

 

The mahranagat arrangement of Di Halawa is produced by Sary Hany, with lyrics and compositions written by Ahmed Bahaa, the lead singer of Sharmoofers.

Bahaa has paired with Shakosh in the colourful music video directed by Hady El-Bagoury, who is most known for the movies Hepta (2016) and The Guest (2018).

El-Bagoury has directed dozens of hit music videos including Shakosh’s 7eneely and Habibty and Sharmoofers’ Moftaqed El Habiba.

Viral on several music platforms and climbing its way into the top trending music topics in Egypt, Di Halawa is backed by a big commercial campaign that even featured a billboard in New York’s Times Square by Swedish music platform Spotify.

After its release last month, 7eneely is nearing ten million views on Youtube, heralding Shakosh’s return to form after ending his suspension by the Musicians Syndicate.

Shakosh was suspended in 2021 following comments the syndicate said were humiliating to percussionists. The incident triggered a series of arguments in the syndicate that resulted in the resignation of chairman Hany Shaker this summer.

Shakosh is most known for controversial smash hit Bent El-Giran, a duet with Omar Kamal, who collaborated in many hits like Lgbbtita and Oud El-Batal. Shakosh also gained hundreds of millions of views by songs like Wada ya Donia, AShkorek, Salka (with Wegz) and many other mahranaganat songs with Hamo Bika.

Consisting of Ahmed Bahaa and Mohamed El-Arkan, Sharmoofers are among the best known bands during the last decade, becoming a favorite choices for advertisements and films.

Famous for Latin grooves, Sharmoofers biggest hits include; Khamsa Santy, Easy Money, Hepta, Arosty, Hazina, Single, Zombie and Enfesam, to name but a few.

After sneaking its way into the mainstream through movies and TV series in the last decade, Egypt's once-underground mahraganat genre has proven extremely popular among the majority of music lovers in the 100-million-strong country.

Mahraganat (or mahragan) music can be heard today almost anywhere in the country and even abroad: on the streets, public transportation, or weddings gaining billions of streams in music platforms.

Short link: