File Photo: Al-Ittihadiya Presidential Palace. Photo courtesy of The Egyptian Presidential website.
According to details presented at the event, the programme aims to offer platforms for emerging talent to develop their skills and showcase their work across a range of disciplines, including acting, directing, music, singing, photography, literary writing, and screenwriting.
The initiative is modelled on the "State of Recitation" programme, a televised competition launched in November focused on Quranic recitation and chanting. The programme sought to identify and train young talent, offering professional guidance and national exposure in the disciplines of Tajweed (rules of proper articulation) and Tarteel (measured recitation).
Officials say the new programme will similarly combine talent discovery with training and mentorship, multiple artistic areas, including acting, directing, music, singing, photography, literary writing, and screenwriting, with participants expected to receive guidance from artists, academics, and specialists.
Dr Ashraf Reda, head of the Arts and Culture Complex at Helwan University, said the initiative is expected to include competitions, nominations, and workshops, with a focus on reaching young creators across different regions, including rural areas.
He added that the programme would require organizational and financial backing from both public and private institutions, as well as academic oversight to support participants’ development.
The “State of Art and Creativity” programme remains in the planning stage, with authorities working on its structure, selection process, and institutional framework.
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