The American University in Cairo
Sun 10, 4-5pm: “Embracing Psychology Optimization in Marketing Strategies” online webinar of Academic Talks features Pakinam Saleh, public relations specialist at Oriflame and moderated by Ibrahim Alsahouly, assistant professor of marketing, AUC School of Business.
The talk will focus on how the science of psychology benefits us as marketers and how it can be applied on the 4 Ps. Understanding consumers’ minds and behaviors is a key to success for the company’s marketing plan as it gives us full insights for the targeted persona as well as predictions for the company’s future.
Amir Bashtak Palace
Al-Muaaz St, Tel 02 2787 9187
Every Saturday and Wednesday, 4pm: The training courses of the Arab Singing House students.
Amir Taz Palace
27 Al-Syoufiya St, off Al-Saliba St, Al-Khalifa District, Tel 02 2514 2581
Every Saturday and Tuesday, 1pm: Enshad Dini (religious chanting) workshop by Munshid Mahmoud Al-Tohamy.
Every Sunday and Thursday, 4pm: Playing on musical instruments workshop for ages from 10 to 18 years
Every Sunday and Thursday, 4pm: The singing workshop of Amir Taz Palace Choir trained by Heba Ramadan.
Every Sunday, Tuesday, Thursday, 3pm: A workshop on preparing the actor with Ahmed Zakariya.
Beit Al-Aini (The Child Creativity Centre)
Al-Azhar, district, behind Al Azhar Mosque, Tel 02 2514 2990
Every Saturday, 11am: A workshop for the Beit Al-Ain Children’s Choir, supervised by Prof. Eman Suleiman. Every Monday, 12noon: Wire and clay toy formation workshop, supervised by Rahma Mahgoub.
Every Wednesday, 1pm: A recycling workshop supervised by Hala Anwar.
Beit Al-Harrawi (The Arab Oud House)
Mohamed Abdu St, behind Al-Azhar Mosque, Tel 02 2510 4174
Every Saturday and Wednesday, 4-9pm: Oud, nay, qannun, violin and percussion instruments classes given by the oud professors of the Arab Oud House.
Every Saturday and Thursday, 3-6pm: Workshops on learning the theories of playing oud by professors Elham Alhag and Ahmed Altaweel.
Every Saturday, 5-6pm: Workshops on the theories of playing oud for beginners by Fadi Adel Al-Hajj.
Ceramic and Traditional Handicrafts Centre
1 Al-Imam St, behind Amr bin Al-Aas Mosque, Al-Fustat, Old Cairo, Tel 02 2364 3103
Every Sunday, Monday, Tuesday, Wednesday and Thursday, 3-6pm: Egypt’s artisans’ initiative for training on handicrafts such as porcelain, copper, Khayamiya, heritage jewellery.
The Child Creativity Centre (Beit Al-Aini)
Al-Azhar district, behind Al-Azhar Mosque, Tel 02 2514 2990
Every Saturday, 11am: Handicrafts workshop and Beit Al-Aini Children Choir workshop, supervised by Manal Suleiman (2pm).
Every Monday, 3pm: Miscellaneous activities workshop.
Every Wednesday, 11am: A workshop of skills development for people with special abilities by Doaa Fathy.
Every Thursday, 12pm: A cultural day.
The French Cultural Institute
After several months of closure, the French Institute receives you again at its headquarters and offers French language courses remotely or at its headquarters in Mounira, Heliopolis, New Cairo, Sheikh Zayed and Alexandria starting October 2020. It takes the health of its customers very seriously and has implemented strict health measures to provide you with the best possible educational conditions. Wearing a mask will be mandatory for all and physical spacing will be respected in the classroom and in the building.
If you have difficulty completing the French language courses at the headquarters of the French Institute in Egypt, you can continue them online. For more information flock to the institute’s [email protected]
You can choose the branch you prefer and see the French language courses for adults and children that are appropriate for you and register there. You can also call the institute at the following numbers: 01205558639/01227484951/
01222196984, from Monday to Friday, 9am to 5pm.
Italian Cultural Institute
During the months of January and February, thematic course, workshops and special preparation courses for the Cils exams will be organized (writing, music, etc.). All details will be available on the official website and on the official Facebook page. Stay connected!
The Italian Institute continues the posts of videos in Arabic with translations from the Divine Comedy, Dante Alighieri’s masterpiece, to bring the Arab-speaking public closer to the work of the supreme poet. Videos are directed by Giabluca Barbadori, with the special participation of Ashraf Farouk, Amir Salaheddin, Sherine Hegazy, and Sara El Mokadem.
The Institute offers daily multimedia content in several categories representative of the best of the Italian cultural industries, including literature, language, art, cinema, and archeology. To stay updated follow these digital contents and connect to the institute’s official Facebook page: Italian Cultural Institute and Archaeological Center and it’s other social channels: Instagram and Twitter.
As for the teaching of the Italian language, the Institute continues to provide its students at home with courses covering all levels of the language taught.
“Parla come mangi” (Speak as you Eat) is the first video series created by IIC Cairo and dedicated to students of the Italian language which was edited by the institute’s professors of the Italian language courses, which search and even display various expressions of the vernacular Italian language, which is often similar to the Egyptian one, in addition to gestures, sayings and lifestyles.
End of 26th of July St, under the 15th of May Bridge, Zamalek, Tel 02 2736 8881/6178/2737 4448
(No entry without a mask and the hall will be open at only 25 percent audience capacity)
Tues 12, 6pm: Poetry recital by poets Ahmed Azab and Adham Almasry.
Talaat Harb Cultural Centre
Al-Sayyeda Nafissa St, Zeinhom area, Tel 02 2362 2647/ 2362 8174
Every Sunday and Wednesday, 2pm: The centre’s Children Choir rehearsals.
Every Saturday and Monday, 12pm: A training course to teach how to write and read in Braine for the blind, under the supervision of the archaeologist Ahmed Mohamed Naguib.
Every Saturday and Thursday, 12pm: Handicraft, artistic and metalworking workshops for making small handicraft projects for young people and those with special abilities.
Every Wednesday and Friday, 10am: A workshop on preparing the actor.
Every Wednesday and Friday, 2pm: Art expression workshop, in addition to artistic and cultural activities for normal children and those with special needs.
Every Saturday, 11am: A meeting in the framework of human skills development for people with special abilities, supervised by professors Doaa Fathy and Iman Abul-Magd.
*A version of this article appears in print in the 7 January, 2021 edition of Al-Ahram Weekly.