Ahly will receive LE141 million for the three-year deal, which is the largest ever in Egyptian football history.
The Red Devils almost doubled their previous record when they inked a three-year deal with the same agency for LE76.5 million.
“The bid saw the participation of several agencies, but Ahram clinched the deal after offering LE1 million more then another agency," head of sports marketing at Ahram Advertising Agency, Hisham Zayed, told Ahram Online.
‘’Over the next few days we will hold several meetings with Ahly’s officials to discuss the details and cooperation between both parties,“ he concluded.
Ahly is the most titled team in Egypt, having won both the Egyptian premier league and the Egyptian Cup 35 times.
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