Etisalat wraps up mega Ahly shirt deal

Karim Farouk, Thursday 30 Jun 2011

Telecommunication Company Etisalat signed a record-breaking t-shirt deal with Ahly worth LE110 million (around $18m)

Al-Ahly players
Ahly players celebrated after scoring against Zamalek during the Cairo derby (Photo: Abdel Hamed Eid)

Egyptian giants Ahly have reached a three-year, LE110 million agreement with telecommunication company Etisalat to create the biggest t-shirt sponsorship deal in Egyptian football.

The Emirati investor has been in a fierce rivalry against Vodafone (the Red Devils current sponsor) who could not raise their bid beyond LE100 million.

The deal also includes another LE100 million to put ads and services in the club.

An investor inside source revealed to Ahram Online that his company will also move to acquire the rights of Ahly’s TV station and website to make a full sponsorship with the Egyptian reigning champions.

Ahly have already signed a huge sponsorship deal with Ahram Advertising Agency last May worth LE141 million, making it the largest in Egyptian history.

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