Etisalat officially seals Ahly's Shirt deal

Mahmoud Mohamed, Monday 11 Jul 2011

Telecommunication Company Etisalat seals a three-year sponsorship deal for Ahly’s t-shirt worth LE135 million (around $22m)

Ahly's Shirt

Ahly management has announced on Monday that they will sign a three-year sponsorship deal with telecommunication company Etisalat for LE135 million, the biggest sponsorship deal in Egyptian football.

The Egyptian giants’ head Hassan Hamdy will hold a press conference soon to announce the deal’s details.

Earlier last month, an investor inside source revealed to Ahram Online that his company will also move to acquire the rights of Ahly’s TV station and website to fully sponsor the reigning Egyptian champions. The deal also includes another LE100 million to put ads and services in the club.

The Emirati investor was competing with Vodafone (the Red Devils current sponsor) but the latter did not raise their bid beyond LE115 million.

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