Ahly wraps up mega sponsorship deals
Ahly have signed a record sponsorship deal of LE500 million ($28 million) with Saudi Arabia’s Sela Trading Company as well as signing a mega television broadcast deal of LE400m with Egyptian advertising company Presentation.
The deals come as a score for Ahly’s board headed by football team icon Mahmoud El-Khatib, as it managed to secure deals that exceed previous contracts to reach nearly LE1 billion.
"Signing such deals of LE1 billion is the biggest in Egyptian, Arabian and African football history," read a statement on Ahly's official website.
The Saudi corporation beat competition from rivals Al-Ahram Advertising Agency and Presentation Company, to secure a four-year contract with Egypt’s most successful soccer club.
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