The Egyptian Sports Critics Association (ESCA) in coordination with the Press Syndicate filed a complaint to the general prosecutor against Vodafone and Ahly club deputy president and former Egypt skipper Mahmoud El-Khateeb (“Bibo”) accusing them of abusing journalism as a whole and sports’ writers specifically in a television advertisement.

Narrated by Bibo, the advertisement shows the Egyptian National team key players advised not to listen to anyone who might stop them from accomplishing their ambitions. “And what would you say to those who work hard to ensure your failure, not their success?” Bibo asks, while Egypt defender Ahmed Hegazy runs between piles of newspapers with two men throwing papers at him. Hegazy looks at them and kicks the newspapers.

ESCA have contacted the mobile service provider, Vodafone, earlier to stop broadcasting the commercial but they ignored their request. Coached by Hany Ramzy, the Under-23 Pharaohs are starting their first Olympic finals in 20 years against Brazil on Thursday night.

(For more sports news and updates, follow Ahram Online Sports on Twitter at @AO Sportsand on Facebook at AhramOnlineSports)