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Sunday, 19 September 2021

Ghanaian giants Kotoko sign partnership with Sunderland

English Premier League side Sunderland have signed a partnership deal with Ghana’s heavyweight Asante Kotoko

Karim Farouk, Monday 18 Jul 2011
Ghana's club Asante Kotoko

A statement on Sunderland’s official website on Monday revealed that the club will provide its expertise to the widely-popular Kotoko hoping to get in the African market.

“As the biggest club in Ghana, Kotoko has an astonishing eight million followers and on a recent visit to Sunderland the two clubs’ the respective chairmen enjoyed positive discussions on how both clubs could work together in the future,” the statement read.

"The new partnership will see Sunderland share its coaching and business expertise with the Ghanaian club, offering practical support and advice in youth coaching, player development, fitness and medical matters and football business strategy. Kotoko in turn will work closely with Sunderland to help the club build and grow its brand in the emerging African territory," the statement added.

A delegation from Kotoko had a tour at the club’s headquarter, visited the Stadium of Light and met the Ghana striker Asamoah Gyan.

"It was a huge honour to welcome the Kotoko officials to our club and I'm delighted that we have now formalised a partnership agreement with them.

"There's a tremendous passion for football in Ghana and I see a real synergy with Sunderland in that respect - football means the world to the people of Ghana and in that respect they are no different to Sunderland fans. There's an infectious enthusiasm for the game that is wonderful to witness and we are honoured to be working with Kotoko and the Ghanaian people," Sunderland chairman Niall Quinn said.

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