FIFA gets $300M in World Cup hospitality deal

AP, Tuesday 1 Nov 2011

FIFA has sold the rights to market corporate tickets at the 2018 and 2022 World Cups for $300 million to current partner MATCH Hospitality

World Cup

FIFA says it will also share MATCH’s profits on the deal, which covers Confederations Cup and Women’s World Cup tournaments from 2017-23.

The 2018 World Cup is in Russia, and Qatar hosts in 2022.

MATCH paid $240 million for hospitality rights to the 2010 World Cup in South Africa and 2014 event in Brazil.

It acknowledged heavy losses in South Africa, reported to be almost $50 million, but predicted returning to profit in Brazil.

MATCH Hospitality is majority owned by Jaime and Enrique Byrom from Mexico, who have sold World Cup tickets since the 1980s.

Shareholders include Swiss marketing agency Infront.

Short link: